Brand Strategy Taster Workshop
Join Bruce M McKinnon, Brand Strategist and author of the award-winning book ‘What’s Your Point?' when he will deliver an informative and thought-provoking workshop covering 3 main topics
What is brand strategy, what it delivers and how it adds financial value to a business.
The session is highly interactive with the opportunity for delegates to start work during the session on developing or refining their own brand strategies.
Here's what previous delegates had to say
“A fabulous session- amazing content, great workshop and brilliant engagement!! We were thrilled with how it went.”
"Bruce’s workshops were packed, standing room only! He is a very clear and engaging speaker and kept our delegates entertained"
ABOUT BRUCE M MCKINNON
Bruce is a Brand Strategist. He speaks on the subject at conferences around the world, runs Brand Arrow®, his own brand strategy practice and has published a book on how to write your own brand strategy called ‘What’s Your Point’?
Bruce develops brand strategies for clients in Europe and the US across a diverse range of industries including software, fashion, fair trade, artificial intelligence, mobile, financial services and food and drink
He has worked in brand marketing for global and local brands for over 30 years and passionately believes the right brand strategy is the most effective tool a client has to deliver its point - and it can be the best way to gain engagement in that point.
He holds an MBA from Cranfield School of Management and the Chartered Institute of Marketing Postgraduate Diploma in Marketing.
Cirencester Office Park