Brand Strategy Workshop with Bruce McKinnon


12th March 2024
08:30am - 05:00pm
North West

Grow Your Business With A Brand Strategy One Day Workshop

On March 12th, Bruce McKinnon will be hosting an exclusive one-day Brand Strategy workshop at UBC Rutherford House, Warrington. Bruce spoke at hUBClub Networking at UBC Warrington in January, and we are excited for him to return for a full day of Brand Strategy work.

The brand arrow is an award winning, highly interactive workshop that delivers alignment in a single day by providing your business with actionable outcomes that you can implement immediately. 

RESERVE NOW

The workshop in association with UBC Warrington, is limited to only six businesses to ensure one on one coaching from Bruce McKinnon, the creator of the Brand Arrow®. 

Whether it’s just you, or a small team, not having a clear idea about what your brand stands for can lead to inefficiency, costly business practices, and confused customers. 

The Brand Arrow® has been adopted by many businesses in the UK and around the world and this is your opportunity to transform your business in just one day. 

EXCLUSIVE OFFER: 20% off for UBC and Sharon Cawley referrals* 

In this dynamic and practical workshop, you will learn to:  

  • Define the Unique Selling Points of your business 
  • Clearly communicate your key benefits, from a vision to your elevator pitch 
  • Nail what makes you different from your competitors 
  • Capture in a sentence your most important sales message 
  • Have a clear direction where your business is headed 
  • Align your business for better outcomes and performance 

This is a paid event with only 6 spaces available, please book with Bruce directly here.

The Workshop

Getting aligned will save you time, make you more effective, create consistent marketing and sales messaging, and ensure any investment in your business works as hard as possible. And this matters, because getting business alignment is strongly linked to better business performance. 

According to recent research, projects that are aligned are 57% more likely to deliver their business benefit, 50% more likely to finish on time, and 45% more likely to stay within budget 

All too often business alignment is seen as complex and time consuming... But with the Brand Arrow®, you can do this in just one day.

Bruce speaks at conferences around the world on the subject of brand strategy and is regularly invited to lecture at.  business schools. He is also a Course Director for the Chartered Institute of Marketing and an accredited speaker for the Vistage CEO network. 

Since we did the workshop, our revenues have tripled”. 

Paul Ford, CEO, Acin 

The simplicity but also impactful nature of his approach is both engaging and accessible for those keen to grow their business but not necessarily inclined towards marketing or communication”. 

Ross McNally CEO, Hampshire Chamber of Commerce. 

Excellent content - it enabled me to really drill down and define the point of our business”. 

Darren Johnston, Head of Production, Rocket Medical  

About the event

Date: March 21st 
Time: 8.30am - registration, coffee & pastries 
9.00am - 5.00pm workshop with lunch provided 

Location: UBC Rutherford House, Warrington Road, Birchwood, Warrington WA3 6ZH 

Reserve your space for the one day workshop here

Agenda 

  • 8:30 am - Registration, coffee and pastries  
  • 9.00am - 10.00am Brand Strategy briefing  
  • 10.00am-11.00am  Defining the brand vision 
  • 11.00am - 11.30am  Barriers and Drivers to the vison  
  • 11.30am - 12.30pm Audience characteristics and shared needs 
  • 12.30pm - 1.15pm Lunch  
  • 1.15pm-2.00pm Value proposition development  
  • 2.00pm - 3.00pm Key Message hierarchy  
  • 3.00pm - 3.15pm Break 
  • 3.15pm - 4.00pm Identifying  6 brand values  
  • 4.00pm - 4.45pm Brand positioning and proposition  
  • 4.45pm-5.00pm Summary, next steps and close 

A very limited number of spaces are available, please reserve your place ASAP!

Your hosts for this event are Sam and Sheridan:

UBC Warrington Customer Team

If you would like to speak at a UBC Networking event, please get in touch.

Book your place now

Location

UBCUK Rutherford House
Warrington Road
Birchwood
Warrington
Cheshire
WA3 6ZH